Posted in Advocacy, Health and Wellness

Youth power in full force as Dole Philippines reignites recycling movement

Good habits are ones that are formed early in life and make a lasting impact on an individual’s core values.

Such has been the idea behind Dole Philippines’ latest sustainability initiative, the Sunshine Heroes campaign—a CSR and sustainability drive centered on engaging the schoolchildren and instilling within them the passion for embracing sustainability, through recycling, as a lifestyle and a progressive movement.

“Recycling is a habit that needs to form early. We need to teach kids that all the trash they see laying around our streets and clogging our waterways is because we need more recycling and less trash,” says Ashvin Subramanyam, Vice President for Marketing and Innovations for Dole Asia.

Youth power in full force as Dole Philippines reignites recycling movement
Youth power in full force as Dole Philippines reignites recycling movement

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Posted in Advocacy, Health and Wellness

Sangobion aims for Blood-healthy Philippines

Everyone gets tired, feels weak, and becomes restless once in a while. But, for people with anemia, these are more or less what they experience every day. When one suffers from anemia, he gets tired easily from working, feels dizzy for no reason, and is generally overcome by fatigue.

Sangobion IRON+ (Ferrous Gluconate+Vitamins & Minerals) has always been serious about fighting iron deficiency anemia.

Sangobion aims for Blood-healthy Philippines


To accomplish this, Sangobion is launching a new campaign, Sulong Dugong Pinoy, and kicked it off with a media launch held recently.

The event featured speakers like the University of Sto. Tomas Hospital’s Department of Obstetrics and Gynecology chairman, Dr. Corazon Zaida N. Gamilla, who discussed the importance of healthy blood in supporting the functions of the body, the prevalence of anemia, its symptoms, and ways to prevent and treat it. Also present was Dr. Christie Monina Nalupta – Director of the Philippine Red Cross – National Blood Services, who graced the event to support Sangobion’s vision of a healthy blood nation.

Meanwhile, it was Ming Arroyo-Cunanan, Marketing Director of Merck (makers of Sangobion IRON+), who focused on the brand’s relevance and big plans.

“We have been helping men and women from across the country fight anemia with Sangobion, and I’m happy to say that we’ve been successful. That’s why we think that now is the time to start elevating the brand’s purpose. It’s more than just treating anemia, it’s about maintaining healthy blood to empower every Filipino. Our vision is a blood-healthy Philippines.” Cunanan said of Sangobion’s plans this year.

The launch’s biggest guest was none other than singer Sarah Geronimo, who has been part of the Sangobion family for two years now. A teaser for the new Sangobion TVC was also screened for the first time to a public audience, which got everyone even more excited.


Sangobion aims for Blood-healthy Philippines
Sangobion aims for Blood-healthy Philippines

“There really are a lot of amazing things coming for Sangobion.” Sarah enthusiastically told the crowd. “I’m inviting everyone to join us sa Saturday, April 8 po, at the SM Mall of Asia Music Hall for the Sulong Dugong Pinoy Blood Health Event sponsored by Sangobion of course, and supported po ng Philippine Red Cross.” Major activities like the official TVC premiere will take place, all to kickstart the Sangobion Sulong Dugong Pinoy campaign.


 For more information about the Sangobion Sulong Dugong Pinoy Blood Health Event, visit its Facebook event page.

Posted in Advocacy

ARC Young Leaders Camp: inspiring future leaders

Fifty promising and inspiring students from the country’s prime state universities and colleges are given a life-changing opportunity with this year’s 6th ARC Young Leaders Camp (ARCYLC).  Prior the camp, the delegates gathered in a send-off program at the Century Park Hotel in Manila.

The ARCYLC is the annual flagship corporate social responsibility program of ARC Refreshments Corporation (ARC).  ARC is the maker of the well-loved RC Cola.  The camp aims to provide a suitable breeding ground for future Filipino leaders  Carrying the banner Lead, Create, Change, young leaders will be sent to a three-day camp where participants get immersed in leadership discussions, team building activities and workshops with some of the country’s top movers and change makers.

ARC Young Leaders Camp: inspiring future leaders

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Posted in Advocacy


From the ashes of its dirt-laden image, Ozamiz City rises loud and proud with its latest crusade to crush bad elements in its territory.  Dubbed “Alsa Ozamiz,” an estimated 30,000 Ozamiznons marched to Cotta and showed support to this movement.  It aims to shrug off all harmful elements that have been corrupting the once stellar status of the city.  This is after an intense public outcry to cleanse the city and eliminate all the filthy stigma that has been since associated to Ozamiz City.

Ozamiz City Mayor Reynaldo “Aldong” Parojinog, Sr. led more than 30,000 Ozamiznons on their rally against “everything illegal” within the city.

Ozamiz City Mayor Reynaldo “Aldong” Parojinog, Sr. described Alsa Ozamiz “bearing the same ideals of his grandfather’s first and original Alsa Ozamiz movement back in the 50s.” It was the aim of the campaign to fight all the negative elements in the Ozamiznon society.  To name a few of these irregularities are illegal gambling, illegal fishing, and illegal drugs.


Posted in Advocacy, Health and Wellness

Gabay Kalusugan: A Public Health Advocacy

Generika Drugstore’s compassion for the people doesn’t end at the outlet store. It extends to far-flung communities through medical missions – regular outreach programs that provide free check-ups and medicine to families in need. To bolster these efforts, Generika recently concluded Gabay Kalusugan – a series of community-centered events that aim to promote healthy living. Held in five locations across the country, it featured fun wellness activities that taught families the importance of taking care of the body to prevent disease.

Gabay Kalusugan was held in Biñan Laguna, Lower Bicutan, Batasan Hills Quezon City, Davao City, and Cebu City in one-day events between October 15 and November 26, 2016. A concerted effort among Generika branches in each area, it served as an excellent venue for the community to share healthy morning meals while exploring the many wellness products on offer. Gabay Kalusugan brought the fun through Palarong Kalyesugan games for the kids, wellness workouts and energy dances for the grown-ups, and raffle draws for everyone in attendance.

Gabay Kalusugan: A Public Health Advocacy
Kids enjoying Palarong Kalyesugan games

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Posted in Advocacy

Give the gift of time this Holiday Season

In its commitment to provide affordable and quality products while giving back to the community, Lovehopefaith Group (LHF) has released its latest version of the sought-after Life Saver Watch last July 2016. The version 3.0 features Japan Movement technology and is water resistant. Ten stylish colors are available in small and big sizes giving a broad range of variety for people of all ages to choose from. And the watch costs only Php250.  For each purchase, 50% of the net proceeds are donated to Lovehopefaith’s beneficiaries who are primarily children with cancer. Other recipients include Tahanan Sta. Luisa, a crisis intervention for street children; and Tahanan Carmela D’Amor, a center for abandoned children managed by the Sisters of the Divine Zeal. Other LHF products such as the Life Saver Shirt and Life Saver Bag continue to donate half of its proceeds to LHF beneficiaries.

Give the gift of time this Holiday Season
Life Saver Watch (big) Php250 each – Colors available: Black, White, Gray, Mint, Navy Blue, Army Green, Red, Purple, Pink, Brown

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