To celebrate the Chinese New Year this 2018, Vivo launched a special photo contest. It involved a few well-known lifestyle bloggers for a first taste of the Vivo smartphone . Held last February 3 and 4 at Binondo in Manila, Vivo invited 18 lifestyle bloggers for an eventful photowalk around the oldest China town in the world. Bloggers were asked to capture photos that embody the Chinese culture may it be the food, the ambiance, the traditional lucky ornaments, or Binondo’s old charm as a whole.
Bloggers enjoyed taking photos with their Vivo smartphone because of its known first-rate features: the 24MP front camera for perfect CNY celebration selfies complemented by the camera’s HDR mode for stunning images with dramatic shadowing and highlights and the portrait bokeh for added aesthetics. The professional mode, which mimics the manual mode of DSLR cameras, allows users to adjust the exposure, white balance, ISO, and focus mode creating creative photos. Vivo’s signature Face Beauty spec ensures that anyone’s selfie game is flawless with its natural face enhancements. The Ultra HD mode takes hi-resolution photos at 9216×6192 (64MP), allowing for shots with very clear details. Lastly, bloggers were able to come together for a good group shot with the Groufie technology which boasts of a panorama-panning effect for big group shots without leaving anyone out.
The two-day Binondo photowalk with the bloggers was a special promotional event to get the bloggers’ followers to join Vivo’s Chinese New Year (CNY) Photo Contest where a participant needs to take the best Chinese New Year-inspired photos and upload them in their Instagram account for a chance to win a brand-new Vivo V7+.
The bloggers’ photowalk for Vivo’s CNY Photo Contest proved to be a success as entries numbering to more than 200 have been uploaded on Instagram by February 14. Out of all the entries, the top four best creative photos were chosen by the participating lifestyle bloggers with one winner announced during the Chinese New Year celebrations last February 16 at the Lucky Chinatown Mall. At the event, Vivo showcased the Chinese New Year-inspired photos in a special photowall. Vivo’s official mascot Little V entertained the crowd with a dance rendition of the hit song 24k. Later, Vivo awarded the Chinese New Year Photo Contest winner Angela Palacio for her photo of her Vivo V5 capturing an illuminated stretch of red Chinese lanterns.
The lifestyle bloggers who joined the Vivo CNY Photowalk were: (February 3) Ana Gonzales, Rhea Gonzales, Katt Valdez, Myke Soon, Ryan San Juan, Cristelle Torres, John Bueno, Paul Chuapoco, and Yuki Tansengco; (February 4) Ed Uy, Jeman Villanueva, Justin Montas, Jerhwin Hernandez, Nikole Maturan, Anthony Neilson, Collen Vidal, Louie Denver, and Slyve Sy. Vivo influencers also helped promote the CNY Photo Contest through their Instagram accounts: KZ Tandingan, TJ Monterde, Darren Espanto, Joyce Pring, Tony Labrusca, and Sassa Dagdag.